Call for Artists: PooL Art Fair in New York
Frere Independent's 5th edition of the PooL Art Fair in New York
Deadline: February 22nd, 2008
Frere Independent is proud to present its annual independent art fair, PooL. This the fifth edition of the PooL Art Fair in New York and is slated for March 28, 29, and 30th at the Hotel Chelsea. Focusing largely on artists that do not have representation in art galleries, the fair's ambition is to create a meeting ground for artists, art dealers, curators, and buyers. PooL is the successor to the acclaimed Independent Art Fair (November 2000), a groundbreaking exhibition that attracted thousands of US and international visitors. The simple, modest approach of the PooL Art Fair offers an exciting alternative to the "art fair" experience for dealers and collectors, as well as the general public. PooL was created by Frere Independent, a non-profit arts organization that also produces the DiVA Fair. The artists will use the Hotel Chelsea's rooms to show their works, creating an intimate setting. Each artist, or small group of artist will transform a hotel room into an exhibition space. The show will be comprised of artists, artists' collectives, curators. Hence, the fair will serve as an invaluable resource for the artistic community and the general public. Our goal with the PooL Art Fair is to provide the public with access to art and encourage them to support emerging artists.
Frere Independent's 5th edition of the PooL Art Fair in New York.
Deadline: February 22nd, 2008
To apply, please send the following (via e-mail):
1. 4-6 jpegs of work labeled as follows: artistname.title (please try and constrain each image to less to 1MB)
2. ONE word document with the following information:
Name (First, Last)
Telephone
Address
E-mail
URL
Contact person (if different)
Artist's statement
Information on attached work, sorted by file name
Send all materials in ONE e-mail to: meera@frereindependent.com
* Important notification from the fair management
The PooL Art Fair is different from all other art fairs in the US. Although a tradition in France since the famous Courbet's salon des independents, there are no art fairs in the US dedicated to artists that do not have representation in galleries. This particularity sets us apart from other art fairs.
It is also important that all artists understand that PooL is an exchange platform created for the artist. It is with the communication effort of each artist that the fair will be successful. In other words, each artist is responsible for their own success. Please invite every one you know, every one you meet and most importantly, every one you want to know.
Space is limited, rooms will be assigned as we receive and accept applicants. The show could fill up before the deadline arrives, so please do not wait for the last minute to apply!
PooL New York 08 | Hours
Thursday March 27th Check-in time TBD
Friday March 28th 12pm- 8pm
Saturday March 29th 12pm- 8pm
Sunday March 30th 12pm- 8pm
RULES AND REGULATIONS
Promotion
PooL is an artist run Fair, therefore it is very important that all participating exhibitors do their best to promote the show. There are multiple shows going on in New York during this week in March and participating artists should use the opportunity to promote their presence at Pool while visiting other venues. The following list contains the primary vehicles used for promotion by Frere Independent and its participating artists.
- Invitation cards: 15,000 (to be distributed by fair management)
- Opening night party Tickets: 5,000
- Cards distributed through the following channels: FI mailing list, Chelsea Hotel website, and participating artists
- FI promotion in conjunction with the DiVA Fair (on site, through mailings)
- Media sponsors and articles
- E-mail Newsletters and e-vites
- Targeted audience (galleries, curators, art enthusiasts
- Online presence
...and of course, word of mouth! Artists are to promote PooL in their own way.
Exhibition Information
- All participating artists must be approved by Curator/Director of Exhibitions
- Participation fee for PooL New York 08 will be $1650 for a standard room and $2000 for a suite. Methods for payment will be made known shortly.
*Note the participation fee covers the hotel room and Frere Independent's marketing
- Artists will use hotel guest rooms to display works.
- No themes required, and all media is encouraged (artists are encouraged to present site specific works).
- Works will be available for sale online up to two weeks prior to opening, and during the exhibition.
- Exhibitors will not be allowed to leave a guest list at the front desk. Exhibitors must give any patrons they wish to have free entry a complimentary pass. There will be no exceptions to this policy.
Rules for artists
-All rooms must be left in the same condition they were in at the time of check-in. For hanging artwork we recommend using a product called Command by 3M which is available at Staples. It allows for hanging artworks without damaging any surfaces.
- Artists must fall in accordance with the hotel's regulation on room damages. Artists will have to provide a credit card when they check in to insure responsibility.
- Exhibitors are responsible for all content inside the room including hotel furniture and personal belongings. There is no insurance contracted by the hotel or fair organization. Exhibitors can not remove hotel property from the room at any time.
-All rooms must observe exhibition hours. Failure to do so will result in a $200 penalty per occurrence. This applies to opening and closing time. There is not exception to this rule. Policy will be enforced.
-Artists are responsible for making signs for the doors of their rooms.
-Artists may share rooms, but one person must be designated as the contact person.
-Artists that do not respect the rules will be escorted out. Works stay online. No refunds.
The PooL Art Fair is organized by Frère Independent.
www.frereindependent.com
info@frereindependent.com
Paris + (0)1 72 81 32 04
NYC + 1 (212) 604 0519
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