Art in General
$30,000
Art in General, in collaboration with Tribeca Open Artist Studio Tour (TOAST) and the diverse range of Tribeca-based visual art galleries that make up the newly formed Tribeca Gallery Association (TGA), have initatiated a marketing campaign centered on TGA's Second Wednesday Night program. The goal of this initiative is to build attention around the neighborhood's ongoing and accessible art organizations and raise the profile of Tribeca as an interesting, dynamic and culturally diverse visual arts destination. The project includes the development of an effective print and electronic media visibility campaign, along with the creation of partnerships with Tribeca restaurants, local media and other area businesses.
Battery Dance Company
$20,000
Five non-profit arts organizations, all located on White Street in Tribeca,
have joined together to build audiences, recognition, and donor potential
through a collaborative, neighborhood-based marketing campaign. Battery
Dance Company is working with Access Theatre Company, Manhattan Children�s Theater, Blue Coyote Theatre Company, and Soho Photo Gallery�along with a range of for-profit businesses located on White Street�to
cross-promote and share audiences.
Tribeca Performing Arts Center
$30,000
Borough of Manhattan Community College Performing Arts Center, working with the South Street Seaport Museum and the Abrons Art Center, is creating, distributing, and promoting a guide to family arts events downtown, both in their own institutions and throughout Lower Manhattan.
Museum of Chinese in the Americas
$20,000
Museum of Chinese in the Americas (MoCA), along with partner organizations United East Athletics Association (UEAA) and the Asian American Arts Alliance (A4), created a collaborative marketing campaign for the third annual Lunar New Year Flower Market at Columbus Park in Chinatown. Building on the Flower Market's success over the last two years, the three partner organizations attracted a demographically diverse audience through programming additions and by devising a multi-layered, collaborative marketing plan that implemented grassroots, community, and mainstream niche strategies.
