Art in General
$5,000
Art in General, a contemporary art organization that assists artists with the production and presentation of new work, will revamp their website to promote exhibitions, commissions, residencies, and educational programs; contain an online archive of its 25-year history; disseminate artists' work; house catalogs and resources for artists and arts professionals; create dialogue, and increase earned income through sales of publications, limited edition artwork, memberships, and benefit ticket sales.
Asian American Arts Centre
$5,000
Asian American Arts Centre, a presenter and interpreter of contemporary Asian American and Asian folk art forms, will conduct market research and direct mail and e-mail campaigns to introduce target audiences to the genre of Asian American art, the Art Centre, its public programs, and its archive of Asian American artists.
The British Memorial Garden Trust
$5,000
The British Memorial Garden at Hanover Square, a park of over three-quarters of an acre, will publicize public performance events at the garden using posters, invitations, and press releases.
Center for Traditional Music and Dance
$7,000
The Center for Traditional Music and Dance, a traditional arts organization that supports immigrant and ethnic communities in the New York metropolitan area to preserve and foster their cultural traditions, will promote the Touring Artists program--a contracting, consulting, and curatorial service for presenters of traditional performing artists. Promotion will include a high-quality promotional DVD; streaming audio/video files of artists on its website; a Diversity Months Initiative for Manhattan-based corporations and cultural venues; attendance at conferences; and new print materials.
Dieu Donne Papermill
$7,000
Dieu Donne Papermill, a hand papermill and print shop dedicated to the creation and preservation of contemporary hand papermaking, will undertake the visual redesign of their organizational material for the promotion of their exhibitions and residency programs.
Fraunces Tavern Museum
$10,000
The Fraunces Tavern Museum, a historical museum housed in the oldest still-standing museum in Manhattan, will conduct primary market research via two moderated focus groups and two online surveys, and will promote the Museum's Centennial Celebration using a revitalized website and four targeted e-mails with special promotional offers.
Hester Street Collaborative
$10,000
Hester Street Collaborative, a nonprofit organization that provides architecture and design education to underserved New York City neighborhoods, will utilize new outreach and marketing strategies and a redesigned website to broaden public participation in its programs and ensure its long-term visibility as a unique cultural resource on the Lower East Side and Chinatown.
H.T. Dance Company
$5,000
H.T. Dance Company, a Chinatown-based performing arts company and school
offering ballet, modern, wusu, and music classes, will build an alumni database
for the performing arts school, target high school students through a lecture/demonstration
program, build a "Youth Database," and hire a web consultant to create and sustain e-marketing initiatives and update and improve the organization�s
website.
MIX NYC: The New York Lesbian & Gay Experimental Film Festival
$7,000
MIX NYC, an experimental film venue and festival of lesbian, gay, bisexual,
and transgender film, will undertake a two-part promotional campaign to raise
awareness of the organization�s new and expanded activities, including a
redesigned website, a brochure mailing to 10,000 newly acquired names, and
a nifty refrigerator magnet highlighting the URL to drive people to the website.
New Stage Theatre Company
$7,000
New Stage Theatre Company, an experimental theater company that fosters and presents the work of international and immigrant artists, will undertake a new visibility campaign to raise awareness of the organization and promote upcoming events.
Roulette Intermedium
$7,000
Roulette Intermedium, a presenter and commissioning organization that supports experimental composers and intermedia artists, will increase its promotional activities to promote the initiation of a Children's Series of experimental music and the expansion of its concert series from fifty to one hundred events.
