Marketing & Promotion Grants
Museum of Chinese in America’s Lunar New Year Flower Market, a Collaborative Marketing Grantee / photo Kristin Hokoyama
Marketing of programs and events is critical to the survival and growth of any creative organization. Faced with loss of audience share and increasing competition for attention during Lower Manhattan’s redevelopment process, small and mid-sized cultural organizations were in particular need of support through broader marketing initiatives.
LMCC’s Marketing & Promotion grants were designed to enable new marketing and promotional activities by cultural organizations to expand their audiences and increase visibility. Grants were offered in tiers to support two kinds of projects:
Collaborative Marketing grants for up to $30,000 for efforts by cultural organizations working in partnership to market their events and programs, share audiences, leverage resources, and consider new ways of working together; and Promotion grants for up to $12,000 to support new promotional efforts by small cultural organizations.
With the support of American Express, we paired our grant dollars with technical assistance workshops and access to a marketing strategist Donna Walker-Kuhne to help grantees realize their goals and maximize their resources.
Over three grant cycles the program awarded 15 Collaborative Marketing Grants totaling $300,000 and 29 Promotion Grants totaling $214,500 and invested $35,000 in technical assistance provided by Walker International Communications and Artistin, LLC.
Collaborative Marketing
- 3-Legged Dog
- Alwan for the Arts
- Art in General
- Battery Dance Company
- HT Dance Company
- Museum of Chinese in the Americas
- Tribeca Performing Arts Center
- WPS1.org/Art Radio
Promotion
- apexart
- Armitage Gone! Dance
- Art in General
- Asian American Arts Centre
- Blue Coyote Theater Group
- The British Memorial Garden Trust
- Center for Traditional Music and Dance
- Collective: Unconscious
- Dieu Donne Papermill
- The Flea Theater
- Fraunces Tavern Museum
- H.T. Dance Company
- Hester Street Collaborative
- The House Foundation for the Arts
- LightBox Theater
- MIX NYC: The New York Lesbian & Gay Experimental Film Festival
- The New Festival
- New Dance Alliance
- New Stage Theatre Company
- New York Scandia Symphony
- Roulette Intermedium
- Soho Repertory Theatre
- Storefront for Art & Architecture
