NYC’s leading marketing figures suggested that big business ideas can easily relate to non profits at this series of four breakfasts in November 2006.

Wednesday, October 11 - Marketing a City
Commerce Bank, Financial District - 2 Wall Street @ B’way
9:30AM Bagels and Business Cards
10AM George Fertitta, New York City’s new Chief Executive for marketing and events

Wednesday, October 18
8AM - Marriott Marquis, 1535 Broadway (between 45th and 46th sts)
Visit our friends at Crain’s for their own breakfast on The Business of Arts & Culture

Wednesday, October 25 - Let Everyone Know How Great You Are: Diversifying Your Audience
Commerce Bank, Chinatown - 155 Canal Street @ Bowery
9:30AM Bagels and Business Cards
10AM Michelle Audet of Ballet Hispanico speaks about building multigenerational audiences, while Wei Zhou from the Newark Museum shares strategies for reaching across cultural barriers. Arts management consultant, Alan S. Brown pulls it all together with his years of experience in the field.

Wednesday, November 1 - The Company Line
Commerce Bank, Tribeca - 25 Hudson Street @ Duane
9:30AM Bagels and Business Cards
10AM Sally Susman, The Estee Lauder Companies

LMCC is grateful to Commerce Bank for hosting this breakfast series in their downtown branches.

George Fertitta

George Fertitta is the new Chief Executive of NYC & Co./NYC Big Events/NYC Marketing. Prior to his appointment, Fertitta was the Chairman and founder of Margeotes Fertitta Powell, a New York City based branding, marketing advertising agency with annual billings of more than $250 million and current clients that include Campbell Soup Company, Godiva Chocolatier, McGraw-Hill, Bacardi, SunCom Wireless, Fred Alger Mutual Funds, Lugz Footwear, Independence Community Bank, Sapporo USA, Radisson Seven Seas Cruises, 1-800 Flowers, Perry Ellis, The Coca Cola Company, Disney, Louisiana Pacific and United Technologies Corporation. Since co-founding his agency 33 years ago, Mr. Fertitta has worked with a broad range of both U.S. and international companies, with a strong concentration in telecommunications, corporate image, media, financial services and consumer products.

Alan S. Brown

Alan S. Brown is the founder and principal of Alan S. Brown & Associates LLC, a professional consulting practice offering management consulting, research and evaluation services to cultural organizations, arts agencies and foundations. Specifically, the firm’s work involves proprietary market research, cultural participation studies, impact measurement, strategic planning, marketing planning and campaign execution, meeting facilitation and professional development for arts executives. He has 15 years of experience conducting a wide range of research and planning assignments for all types of cultural organizations, agencies and foundations.

Michelle Audet

Michelle Audet, currently Ballet Hispanico’s Director of Development and Special Projects, brings 30 years of experience in non-profit management and arts education to the capital campaign and fundraising efforts for Ballet Hispanico’s Center for Dance and Latin Culture. As the Founding Director of New York City Ballet’s Education Department (1979) and mentored by George Balanchine, Michelle Audet pioneered “Ballet For Young People” as one of the many arts education models in use in schools and dance institutions today. As a program director, Ms. Audet designed and produced the family and student matinees at the Peace Center for the Performing Arts. Just Prior to coming to Ballet Hispanico, Ms. Audet served as Executive Director for City Lights Youth Theatre.

Ms. Audet carries an undergraduate degree in Arts Administration from Skidmore College; a Masters in Education (Aesthetics and Curriculum) from Teachers College and The Institute for Non-Profit Management Executive Education Program, Columbia Business School.

Wei Zhou

Wei Zhou joined The Newark Museum in December 2002. As Marketing Manager, she is responsible for developing and executing community outreach and marketing research programs to target the Chinese-Americans in New Jersey. She has more than 10 years product and marketing experience in telecommunication industry and a startup company. Has extensive ethnic marketing experience, especially Asian segments in the U.S.

In her four year working in The Newark Museum, The Museum has received numerous media coverage from local Chinese newspapers and TV stations. The awareness of The Museum has been increased tremendously in the Chinese community. The highlight of it was the Annual Asian Heritage Festival: Celebrating Chinese Arts and Culture event. It attracted more than a few thousand people each year, majority of them are Chinese.

Sally Susman

Sally Susman is Executive Vice President for Global Communications at The Estée Lauder Companies Inc., one of the world's leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. Ms. Susman directs the Company's global communications strategy for all of the Company’s 25 brands, including Estée Lauder, Clinique, Origins, M-A-C, Bobbi Brown, La Mer, Aveda and Bumble and bumble. She is responsible for all media relations, employee communications and consumer relations for the Company. She joined the Company as Senior Vice President in 2000.